With the partnership with Instamart, the brand has adopted a limited, curated release strategy
Marking its presence on the quick commerce platform, ARKS, the lifestyle label founded by actor Ranbir Kapoor, has debuted its fragrance ARKS Day on Instamart. With this move, it is now available across Bangalore, Mumbai, Delhi-NCR, Kolkata, and Hyderabad.
With ARKS Day, designed as a gender-neutral fragrance, the brand has expanded its range beyond apparel. With the partnership with Instamart, the brand has adopted a limited, curated release strategy.
“With ARKS Day, we are entering a category that is deeply emotional but often overcomplicated. We wanted to keep it simple, stylish, and accessible. Launching on Instamart is our way of meeting people where they are—bringing elevated essentials to their doorstep within minutes,” said Abhinav Verma, Chief Executive Officer (CEO) and Co-founder at ARKS.
Speaking on this collaboration, Hari Kumar G, Chief Business Officer at Instamart, said, “We are excited to partner with ARKS to launch ARKS Day to users. Through this collaboration, we’re enabling instant access to a thoughtfully crafted product that breaks the monotony in India’s fragrance category, while also giving users a dash of their favourite actor in just 10 minutes.”
