Under this agreement, Rasna, Cait and iPoint Ventures will work jointly across multiple areas including trade expansion, digital solutions, skill development,
With the objective of furthering the vision of Atmanirbhar Bharat and Vocal for Local – Local to Global, the Confederation of All India Traders (CAIT) has signed a Memorandum of Understanding (MoU) with Rasna.
Under this agreement, Rasna, Cait and iPoint Ventures will work jointly across multiple areas including trade expansion, digital solutions, skill development, training, micro-enterprise incubation, advocacy and support through mutual cooperation.
Rasna Group Chairman Piruuz Khambatta stated that the company and Cait will jointly bring an Indian business-to-business digital portal where retailers across the country will be able to place orders online. This portal will embody the spirit of Local to Global and accelerate the expansion of Indian products by directly connecting them with business networks.
The primary objective of this partnership is to expand Rasna’s beverage and allied businesses both in India and overseas, as per the official statement. Under this MoU, the three institutions will collaboratively strengthen the micro, small and medium enterprise (MSME) sector and generate new employment opportunities by working extensively in trade expansion, digital technology-driven trade solutions, skill development, training and micro-enterprise incubation both in India and abroad.
Similarly, Cait plans to enter into such agreements with several other Indian product and service sectors in the near future, with the aim of strengthening the MSME sector and establishing it as a key driver of the Indian economy.
