The company now has the exclusive selling rights of its beverage portfolio through vending machines, kiosks and retail outlets in the metro premises
Reliance Consumer Products or RCPL, the FMCG arm of Reliance Industries, has become the exclusive beverage partner for the Hyderabad Metro. As the Official Beverage Partner of L&T Metro Rail (Hyderabad), the company now has the exclusive selling rights of its beverage portfolio through vending machines, kiosks and retail outlets in the metro premises at the city’s rapid urban transport network.
The company has already expanded into a total beverages portfolio with the addition and development of Independence packaged water, Campa energy drinks and Raskik beverages, among others.
“We are thrilled to partner with Hyderabad Metro as it gives us the opportunity to serve consumers closely and add excitement to the daily commute of metro users. We believe in delivering global quality products at affordable prices to customers and I am sure that our portfolio of drinks will help refresh and energise commuters and improve their daily rides,” stated Ketan Mody, Executive Director, Reliance Consumer Products.
Spread over 69.2 kilometre across 57 stations, Hyderabad Metro’s average daily ridership is approximately 4.6 lakh passengers as of May 2025. While in 2024, the system achieved its highest-ever daily ridership of 5.63 lakh passengers.
“We are happy to partner with Reliance Consumer Products (RCPL), which reflects our commitment to enhancing commuter convenience by integrating reliable, high-quality offerings into metro spaces. It reflects our broader vision of building modern, commuter-centric infrastructure through purposeful collaborations,” highlighted KVB Reddy, Managing MD & CEO, L&T Metro Rail (Hyderabad).
