Reliance Retail will support the brand’s next phase of growth by expanding its footprint across physical retail formats, strengthening its digital presence
Reliance Retail said that it has completed the acquisition of the brand ‘Pahadi Local’ along with the business from Pahadi Goodness. ‘Pahadi Local’ is an Indian beauty and wellness brand known for its nature-led, Himalayan-inspired formulations.
With this business acquisition, Reliance Retail reinforces its strategy of building and scaling differentiated, purpose-driven Indian brands by leveraging its omnichannel retail ecosystem, digital commerce capabilities and supply chain strengths.
“Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing, make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omnichannel network and experiential retail platforms, while carefully preserving the purity, integrity and storytelling that define its identity,” stated Isha Ambani, Executive Director of Reliance Retail Ventures.
The brand works closely with women-led self-help groups across Ladakh and Himachal Pradesh, supporting local livelihoods alongside initiatives in healthcare, education, and environmental preservation. Its hero ingredient, Gutti Ka Tel (Apricot Kernel Oil), has earned acknowledgment from Prime Minister Narendra Modi for its contribution to indigenous sourcing and enterprise, as per the official statement.
As part of the business acquisition, the founding team of Pahadi Local will continue to play a key role in shaping the brand’s creative direction, product development and philosophy, ensuring continuity in its purpose and consumer promise.
The official statement noted that Reliance Retail will support the brand’s next phase of growth by expanding its footprint across physical retail formats, strengthening its digital presence and accelerating innovation.
