This expansion will leverage Reliance’s retail ecosystem, market expertise, and consumer insights to introduce and scale Facegym’s unique offering in a rapidly growing beauty space
Continuing its rapid expansion in the high-growth beauty and wellness space, Reliance Retail Ventures or RRVL has carried out a strategic minority investment in the United Kingdom-based Facegym, a global innovator in facial fitness and skincare.
Through this partnership, Reliance Retail’s Tira will spearhead Facegym’s India foray, leading its local operations and market development, bringing the brand’s concept to the Indian consumer. Reliance will establish and scale Facegym’s presence in India over the next five years, through a mix of standalone studios and curated spaces within select Tira stores across key cities, as per the official statement.
“Facegym sits at the unique intersection of beauty, wellness, and fitness, creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented, and increasingly drawn to science-backed, innovative concepts. We welcome Facegym to our portfolio and to India, and are excited to unlock its immense growth potential in this dynamic market,” highlighted Bhakti Modi, Co-founder and Chief Executive Officer (CEO) of Tira.
This expansion will leverage Reliance’s retail ecosystem, market expertise, and consumer insights to introduce and scale Facegym’s unique offering in a rapidly growing beauty space. The partnership reinforces Reliance Retail’s broader strategy to scale its presence in the beauty and personal care vertical, anchored by Tira, and a growing portfolio of first brands like Akind, Dream, Immerse Play and Nails Our Way.
“With our current strategic partnerships, we are in a powerful position to turn Facegym into one of the only beauty services that exists with this size of global footprint, launching in new markets, and sculpting more people than ever before with our unique approach to facial fitness and skin health. This partnership with a leading conglomerate like Reliance will serve as a catalyst for our global expansion by establishing our presence in the dynamic Indian market,” stated Angelo Castello, CEO of Facegym.
The official statement noted that the collaboration also supports Facegym’s global vision to scale its footprint in high-growth markets, with India identified as a key strategic destination in its international expansion journey.
