The east region, with cities like Cuttack, Medinipur, Bardhaman, Ranchi and Howrah emerged as the leading contributor to order volumes
Shopsy by Flipkart, a hypervalue ecommerce platform, saw high repeat engagement and demand from non-metros during its Grand Shopsy Mela (GSM). Around 60 per cent of total orders and app installs during the GSM originated from tier 3 and 4+ towns, while tier 2 cities contributed around 10 per cent of overall demand.
The east region, with cities like Cuttack, Medinipur, Bardhaman, Ranchi and Howrah emerged as the leading contributor to order volumes. A key highlight of event was the dominance of repeat shoppers, who accounted for around 90 per cent of total buyers. On the other hand, new consumers contributed around 10 per cent of total sales.
“With the majority of our demand now surging from tier 2 cities and beyond, Shopsy has become the trusted bridge between Bharat and affordable ecommerce. Our success is rooted in a simple promise: providing a seamless, value-driven shopping experience that resonates with the evolving needs of every Indian household,” stated Kapil Thirani, Vice President, Shopsy and Flipkart Marketplace, Flipkart.
The company said that growth during the sale period was largely driven by younger, digitally native shoppers, with Gen Z accounting for around 45 per cent and millennials contributing 40 per cent of the customer base. For Gen Z, the focus was on a mix of personal style and self-expression, driving demand for audio gear, grooming products and footwear.
On the other hand, millennial shoppers were inclined towards a utility-driven approach, showing a much stronger affinity for fashion, grooming, and practical household essentials. The company saw notable demand from cities such as Vellore, Medinipur, Bardhaman, East Godavari and Chittoor, reflecting expansion into previously underserved regions.
