This development will allow both brands to leverage their strengths in design, craftsmanship, and market reach
Aimed at designing and supplying 9kt gold jewellery collections, Sky Gold and Diamonds has joined hands with Senco Gold & Diamonds. This development will allow both brands to leverage their strengths in design, craftsmanship, and market reach, catering to a wider base of value-conscious yet style-savvy consumers.
This collaboration marks a significant step in catering to India’s growing demand for affordable and stylish jewellery. Senco Gold and Diamonds recently entered the transit jewellery retail as well, opening a showroom in Andheri Metro Station (Mumbai), with their everyday wear diamond and gold jewellery brand Everlite.
“9kt jewellery is trending with the Gen Z because of the stylish, contemporary designs it offers and its alignment with fast fashion trends. It allows us to reach a wider customer base while also serving as a stepping stone for first-time gold buyers and buyers who need a variety of options in their jewellery collection,” highlighted Darshan Chauhan, Director and Chief Growth Officer at Sky Gold and Diamonds.
By collaborating with Senco Gold and Diamonds for the 9kt jewellery, the company aims to get into a new product line. With over 150 designers, 1,30,000 square feet of manufacturing space, and a design library of over 9,00,00 stock-keeping units (SKU’s), the company serves India’s leading jewellery retailers.
“At a time when gold prices are at elevated levels, the introduction of exclusive 9kt modern designs allows us to offer more accessible jewellery options. This collaboration us to effectively cater to the younger generation and the growing affordable jewellery segment, while staying true to our commitment of delivering style, trust, and innovation to our customers,” noted Suvankar Sen, Managing Director and Chief Executive Officer, Senco Gold and Diamonds.
