The company plans to strengthen its retail network across key South Indian markets, including Chennai, Visakhapatnam, Hubballi and Bengaluru
Smytten, a product discovery and trial platform, has strengthened its offline retail presence with the opening of its ninth experiential store in Hyderabad. The company is targeting Rs 100 crore revenue and 50 stores in the region by 2027.
Through the store, the platform has introduced its ‘World of Minis’ concept to consumers in the city. Located in Kukatpally, Hyderabad, the new store brings together over 400 brands across beauty, grooming, personal care, wellness and lifestyle categories. The store features offerings from brands such as The Derma Co, Pilgrim, Dot & Key, mCaffeine, Renee and Just Herbs, among others.
Building on its presence in the region, the company plans to strengthen its retail network across key South Indian markets, including Chennai, Visakhapatnam, Hubballi and Bengaluru, bringing its discovery-led retail format to more consumers.
“We want every consumer to walk away knowing that discovery does not have to be a risk; it can be something they experience firsthand before making a choice. Through our growing offline presence, we are creating opportunities for consumers to try, explore and find products that genuinely fit their needs,” stated Krishan Sharma, Chief Retail Officer, Smytten.
The ‘World of Minis’ concept has been developed in close collaboration with brand partners, many of whom have actively invested in the format through curated product selections, exclusive sampling experiences, co-branded activations and strategic partnerships. The model enables brands to engage consumers at the point of discovery while helping shoppers make more informed purchase decisions.
The company said that the Hyderabad outlet combines physical discovery with technology-led personalization through QR-enabled experiences, digital surveys and AI-powered consumer analytics that draw on more than a decade of product trial and preference data from the Smytten platform.
