The Colaba store is dedicated to Harry Potter fans and is designed to resemble Diagon alley, while the Bhatinda store seeks to give tribute to desi culture
In line with its offline expansion strategy, The Souled Store has unveiled two brand-new retail outlets in Colaba, Mumbai and Bhatinda, Punjab. The Colaba store is dedicated to Harry Potter fans and is designed to resemble Diagon alley.
On the other hand, the Bhatinda store seeks to give tribute to desi culture. Drawing from the vibrant tradition of Punjabi truck art, the brand states that the entire exterior mimics the designs seen on the highways of India.
“We are incredibly excited about these two openings. At The Souled Store, we believe that a store should be more than four walls- it should be an experience. Colaba and Bhatinda are two very different expressions of that vision: one magical, the other rooted in local culture,” said Vedang Patel, Co-founder of The Souled Store.
In addition to its extensive online presence, the pop culture brand operates 50 stores across India. As per the official statement, it has over 200 licenses, including One Piece, Naruto, and Marvel.
