In his new role, Akshat Arora will spearhead initiatives to enhance brand resonance, expand digital outreach, build consumer engagement through offline and online channels
Third Wave Coffee, a coffee-first QSR brand, has appointed Akshat Arora as its new Marketing Director. In his new role, Arora will spearhead initiatives to enhance brand resonance, expand digital outreach, build consumer engagement through offline and online channels and strengthen the brand’s competitive edge in an increasingly dynamic market.
With over a decade of experience in marketing and brand strategy, Arora brings experience in driving growth, strengthening brand equity and creating meaningful consumer connections. His addition to the leadership team is poised to drive innovation, enhance customer engagement, and accelerate the brand’s growth in India’s dynamic specialty coffee sector, as per the company.
“We are delighted to welcome Akshat to the Third Wave Coffee family. His extensive experience and innovative approach to business strategies makes him an invaluable addition to our team. Given the opportune stage the brand is at, we look forward to partnering with him as we embark on the next phase of our journey. We are confident that Akshat’s leadership will elevate our marketing strategies and deepen our connection with coffee enthusiasts nationwide,” stated Rajat Luthra, Chief Executive Officer (CEO), Third Wave Coffee.
His appointment comes at an exciting juncture as Third Wave Coffee celebrates the opening of its 125th cafe and continues its expansion across India, aiming to reinforce its leadership in the specialty coffee sector.
“I am excited to join this remarkable journey and contribute to the brand’s next phase of growth. My focus would be on creating a deeper preference for the brand and driving brand love as we continue to innovate and grow. Together with the team, I am committed to strengthening the brand’s legacy of transforming how India experiences coffee,” highlighted Akshat Arora, Marketing Director, Third Wave Coffee.
Before joining Third Wave Coffee, Arora had contributed to the growth of several other renowned brands like Tim Hortons, Bisleri and Jaguar Land Rover. With more than 14 years of experience, he has navigated competitive markets across various sectors.
