Consistency Is the New Currency In Third Wave’s 200-Store Push
Third Wave Coffee CEO Rajat Luthra discusses the brand’s journey to 200 stores, its 2026 expansion plan, innovation pipeline
Food & Beverage.
Food & Beverage.
Third Wave Coffee Unveils Festive Menu, Adds Tiramisu Frappe
- by BW Retail World Bureau
- December 3, 2025
The café chain launches its “Happy Holidays” menu featuring indulgent tiramisu creations, peppermint specials and new all-day breakfast offerings Third Wave Coffee has rolled out its “Happy Holidays” Limited Time Offerings (LTOs), headlined by the season’s viral sensation — the Tiramisu Frappe. The festive menu also features the Tiramisu Latte, Peppermint S’mores Hot Chocolate, […]
Food & Beverage.
Third Wave Coffee, Smoor Brew A Festive Collaboration
- by BW Retail World Bureau
- September 10, 2025
Third Wave Coffee and Smoor launch limited-edition Diwali hampers, pairing artisanal chocolates with signature coffee brews for festive gifting
Food & Beverage.
Third Wave Coffee Expands To 165 Cafés In 12 Cities
- by BW Retail World Bureau
- July 1, 2025
Opens 11 new outlets in one day, including first café on Delhi–Mumbai Expressway India’s rapidly growing coffee-first QSR chain, Third Wave Coffee, has crossed a key milestone in its nationwide expansion, launching 11 new cafés in a single day across major cities including Delhi, Hyderabad, Chennai, Mumbai, Mysuru, and its first highway café on […]
Food & Beverage.
Third Wave Coffee Introduces Pizzas With A Joyful Twist
- by BW Retail World Bureau
- April 15, 2025
The café chain adds pizzas to its menu with a dance-worthy jingle and nationwide celebration, blending coffee, community, and casual indulgence Known for its premium coffee and people-first café experiences, Third Wave Coffee has taken a bold leap into new territory with the launch of its pizza range under the upbeat “Slice of Joy” […]
FMCG
Food & Beverage.
#BrewBoldPlayBold: Third Wave Coffee Teams Up With RCB
- by BW Retail World Bureau
- March 21, 2025
Exclusive coffee partnership set to fuel cricket fandom with #WaveForRCB Third Wave Coffee (TWC), India’s leading coffee-first QSR brand, has announced its official partnership with Royal Challengers Bengaluru (RCB) as the team’s exclusive Coffee Partner for T20 League 2025, set to begin on March 22. This collaboration unites two Bengaluru-born powerhouses, bringing together the […]
Food
Food & Beverage.
Third Wave Coffee Introduces Festive Specials
- by BW Retail World Bureau
- March 6, 2025
From spiced Thandai to indulgent Tres Leches, Third Wave Coffee’s Holi menu blends nostalgia with modern flavours for a vibrant festive treat This Holi, Third Wave Coffee is infusing the festival of colours with a modern take on nostalgic flavours, offering a vibrant menu of festive sips and indulgent sweet treats. Inspired by the […]
Food
Food & Beverage.
India’s Evolving Coffee Culture: From Awareness To Innovation
- by Tarannum Manjul
- February 6, 2025
From educating consumers to making specialty coffee a daily ritual, Third Wave Coffee’s journey is reshaping India’s coffee culture
Companies
Consumer
Economy
People
Third Wave Coffee Appoints Akshat Arora As Marketing Director
- by BW Retail World Bureau
- January 21, 2025
In his new role, Akshat Arora will spearhead initiatives to enhance brand resonance, expand digital outreach, build consumer engagement through offline and online channels
Food
Food & Beverage.
Third Wave Coffee Brews Success With 125th Café In Chennai
- by BW Retail World Bureau
- January 16, 2025
Expands presence to 10 cities, targets 150 locations by March 2025 Third Wave Coffee, a leading coffee-first QSR brand, has debuted in Chennai with its 125th cafe in India. Known for its mission to redefine India’s coffee culture, the brand is set to expand further, aiming for 150 cafés nationwide by March 2025. The […]