Homegrown brands Third Wave Coffee and Smoor unveil limited-edition hampers blending artisanal chocolates with signature coffee brews for Diwali
As the festive season approaches, two of India’s finest homegrown brands, Third Wave Coffee and Smoor, have joined hands to launch an exclusive Diwali collection. The collaboration celebrates the spirit of the festival of lights with three thoughtfully curated hampers – the Classic Hamper, the Indulgence Hamper, and the Luxe Hamper.
Sweets and coffee, both deeply rooted in Indian celebrations, take centre stage in this partnership. Crafted for those who cherish indulgence, the hampers combine Smoor’s handcrafted chocolates with Third Wave Coffee’s signature brews, packaged with festive keepsakes.
Commenting on the launch, Rajat Luthra, CEO, Third Wave Coffee, said, “Coffee is a habit, a comforting ritual that connects people in their everyday lives. Partnering with Smoor adds an extra layer of sweetness to that ritual, making it the perfect pairing for the festive season. By bringing coffee and chocolate together, we’re creating hampers that go beyond conventional gifts, they represent modern experiences, crafted to deepen connections and make celebrations truly memorable.”
Each hamper has been designed to offer a blend of richness and festivity. The Classic Hamper features Vienna Roast coffee bags, Smoor’s artisanal Choco Mithai and Almond Snaps, along with a festive diya and greeting card. The Indulgence Hamper offers two roasts paired with Pistachio Kunafa Bites, a handcrafted mug and tote bag. At the top end, the Luxe Hamper showcases Ratnagiri Specialty Single Origin coffee with a French Press, Smoor’s Choco Mithai and Kunafa, and elegant festive accessories.
Highlighting the synergy, Vimal Sharma, CEO, Smoor, said, “Smoor has always stood for indulgence that makes celebrations memorable. This Diwali, partnering with Third Wave Coffee felt like a natural extension. Our craft in chocolate paired with their mastery of coffee brings together two distinct experiences in perfect balance. The result is festive hampers that are thoughtful, elevated, and truly special.”
Priced from Rs 1,299 onwards, the hampers will be available across all Third Wave Coffee and Smoor cafés, as well as via home delivery on Swiggy and Zomato, starting 25 September.
The collaboration underscores the growing trend of premium festive gifting in India, where consumers are increasingly seeking curated experiences over conventional sweets.
