The café chain adds pizzas to its menu with a dance-worthy jingle and nationwide celebration, blending coffee, community, and casual indulgence
Known for its premium coffee and people-first café experiences, Third Wave Coffee has taken a bold leap into new territory with the launch of its pizza range under the upbeat “Slice of Joy” campaign. Unveiled today, the initiative introduces a spirited jingle titled ‘Sip, Sip, Bite’, celebrating the union of pizza and the brand’s signature coffee.
The catchy track isn’t just an audio cue — it’s a moment of community, fun, and flavour. The campaign features over 1,000 Third Wave Coffee baristas from across India performing a celebratory dance, bringing café energy to life both online and in-store.
“With ‘Slice of Joy’, we’re inviting customers to experience something new,” said Ayush Bathwal, Co-founder, Third Wave Coffee. “The ‘Sip Sip Bite’ jingle isn’t just a song – it’s a celebration of our baristas, our culture, and this exciting new chapter.”
Third Wave’s new pizza offerings are now available across all 140+ cafés in India, crafted for casual indulgence and shared moments. To extend the cheer, baristas at each location will perform the jingle’s dance three times a day — at 1 PM, 4:30 PM, and 7 PM — surprising patrons with an extra slice of joy during their coffee breaks.
With this launch, Third Wave Coffee continues to push the envelope of café culture — serving more than just great brews, but unforgettable experiences.
