Exclusive coffee partnership set to fuel cricket fandom with #WaveForRCB
Third Wave Coffee (TWC), India’s leading coffee-first QSR brand, has announced its official partnership with Royal Challengers Bengaluru (RCB) as the team’s exclusive Coffee Partner for T20 League 2025, set to begin on March 22. This collaboration unites two Bengaluru-born powerhouses, bringing together the bold energy of cricket and the rich flavours of coffee under the campaign #BrewBoldPlayBold.
The partnership promises to elevate fan engagement through exciting match-day experiences, exclusive merchandise, and innovative fan activations. TWC’s signature brews will be available at RCB’s home stadium, ensuring that every sip fuels the high-octane action on the field. Additionally, Third Wave Coffee cafés across India will transform into RCB fan zones, screening live matches, hosting giveaways, and creating immersive community experiences for cricket lovers.
“We’re thrilled to partner with RCB, a team that embodies the same bold spirit and passion as Third Wave Coffee,” said Rajat Luthra, CEO, Third Wave Coffee. “Cricket and coffee have a unique way of bringing people together, and this collaboration is all about making the game more exciting for fans—whether they’re at the stadium, in our cafés, or cheering from home.”
The excitement extends beyond the fans—RCB players will also get their coffee fix with a dedicated Third Wave Coffee pop-up café inside the team room, serving handcrafted brews as they prepare for matches.
Echoing the enthusiasm, Rajesh V Menon, COO, Royal Challengers Bengaluru, stated, “RCB has always been about passion, dedication, and a deep connection with our fans. Our partnership with Third Wave Coffee strengthens that bond by celebrating the Bengaluru culture, where cricket and coffee are more than just traditions—they are a way of life.”
With #BrewBoldPlayBold, the partnership is set to redefine cricket fandom, blending the love for coffee with the thrill of the game. As RCB gears up for a fearless season on the field, Third Wave Coffee will be brewing bold flavours and unforgettable experiences off it.
