La Vie en Rose and Red Velvet specials priced from Rs 305 available nationwide until 22 February
Third Wave Coffee has introduced a limited-edition Valentine’s beverage collection, rolling out four seasonal drinks across its outlets nationwide ahead of 14 February.
The curated menu, available until 22 February and priced from Rs 305 onwards, is positioned around flavour-led indulgence and occasion-driven café experiences.
Floral and Dessert-Inspired Line-Up
The Valentine’s collection features the La Vie en Rose Frappe and La Vie en Rose Latte, both centred on delicate rose notes paired with creamy textures. The frappe is topped with whipped cream and dehydrated rose petals, while the latte offers a smoother, mellow expression of the floral profile.
Alongside the rose-based beverages, Third Wave Coffee has introduced two dessert-inspired options: the Red Velvet Milkshake and the Red Velvet Mocha Frappe. The milkshake delivers a thick, indulgent blend of red velvet flavours finished with whipped cream and velvet crumbs. The mocha frappe combines coffee and cocoa in a blended format, topped with whipped cream and red velvet crumble.
Strategy Behind Seasonal Innovation
The brand said its menu development follows a structured, insight-led approach, aligning limited-time offerings with cultural moments and emerging consumer preferences. Seasonal menus are increasingly being deployed as strategic tools to enhance brand recall, encourage repeat visits and drive experiential engagement.
By combining visual appeal with flavour experimentation, Third Wave Coffee aims to strengthen its positioning in India’s competitive café market, where limited-edition launches have become key drivers of footfall.
The Valentine’s beverage range is available across all Third Wave Coffee outlets nationwide for a limited period.
