The company will utilise the capital to accelerate pan-India expansion of its existing brand portfolio as well as onboard new global brands
Siguler Guff, a private equity firm, has made a USD 40 million strategic growth investment in Trimex Foods, the exclusive Indian franchise partner for global restaurant brands, Chili’s Grill & Bar, Paul and Cinnabon. This strategic partnership represents Trimex’s first institutional capital raise.
The company will utilise the capital to accelerate pan-India expansion of its existing brand portfolio as well as onboard new global brands. Founded in 2010, Trimex operates over 50 restaurants and bakery-cafés across 13 cities in India.
“India’s food services sector is undergoing a structural shift as consumers increasingly gravitate toward globally recognised dining experiences. We are excited to support Trimex in building a premier, enduring consumer franchise in the restaurant space and replicate its success over a bigger scale by leveraging our global network,” stated Shaun Khubchandani, Partner and Co-portfolio Manager, Siguler Guff.
The official statement noted that Siguler Guff’s India team, which possesses tenured investing experience across the consumer and retail sectors through its existing portfolio, identified Trimex as a differentiated, founder-led platform with an ability to scale global brands in one of the world’s largest consumer markets. Ernst & Young (EY) acted as the exclusive financial advisor to Trimex.
“We are delighted to welcome Siguler Guff as our partner. Since the Company’s founding, we have focused on building a platform that delivers world-class dining experiences to Indian consumers while maintaining the highest standards of operational consistency. Siguler Guff’s global expertise and their track record of partnering with consumer businesses in emerging markets make them a great partner for our next phase of growth,” Trimex Foods’ spokesperson mentioned.
