By integrating Meemee’s into its offerings, Walko aims to deepen its urban footprint and accelerate its growth in emerging direct-to-consumer (D2C) channels in the initial phase
Marking its entry into India’s dynamic artisanal dessert market, Walko Food Company, a premium ice cream and dessert brand, has acquired Meemee’s Ice Creams. Through this acquisition, the brand has strengthened its portfolio of handcrafted offerings.
By integrating Meemee’s into its offerings, Walko aims to deepen its urban footprint and accelerate its growth in emerging direct-to-consumer (D2C) channels in the initial phase. Founded in Mumbai, Meemee’s Ice Creams has gained traction particularly among younger urban consumers—with its creations such as toasties, ice cream cakes, roley’s and tubsters.
“This acquisition is a strategic step towards dessert consumption. As consumer preferences shift toward authenticity and experiential indulgence, Meemee’s youthful energy and innovation-first approach align seamlessly with our vision. With Walko’s pan-India presence, digital-first distribution model and research and development (R&D) strength, we are confident to offer an unforgettable dessert experience for the consumers,” highlighted Raj Bhandari, Director of Walko Food Company.
Backed by infrastructure in over 100 cities, Walko is well-positioned to help Meemee’s tap into India’s Rs 44,000 crore ice cream market, which is projected to grow at a compounded annual growth rate (CAGR) of around 11 per cent through 2028, as per the official statement.
“Partnering with Walko has been an important step for Meemee’s. Walko’s vision and distribution expertise allows us to focus on crafting innovative flavours while reaching freezers and hearts across India, delighting dessert lovers,” stated Meha Agarwal, Founder, Meemee’s.
The official statement added that Walko’s flagship brands, including NIC Ice Creams, Grameen Kulfi, and Mimo Ice Creams, are available through modern retail stores and digital platforms, indicating the omnichannel approach.
