Renowned exporter of Crown Basmati Rice sets sights on India’s professional kitchens with strategic expansion into hotels, restaurants, and catering services
DRRK Foods, the legacy brand behind the globally recognised Crown Basmati Rice, has announced its strategic entry into India’s thriving Horeca (Hotel, Restaurant, Catering) sector. With a robust international presence spanning over 60 countries and an annual turnover exceeding Rs 1,000 crore, the company now aims to bolster its domestic footprint by targeting key metropolitan markets including Delhi NCR, Chennai, Kolkata, and Hyderabad.
Through this expansion, DRRK Foods is looking to generate Rs 100 crore in new domestic revenue by offering premium, consistent-quality rice tailored to the specific needs of institutional buyers and professional kitchens. The move comes as India’s hospitality and catering ecosystem witnesses rapid growth, evolving consumer tastes, and a post-pandemic shift towards quality-focused sourcing.
“Our journey with Crown Basmati has earned global acclaim, and we’re now proud to bring that same excellence to India’s vibrant and fast-evolving Horeca market,” said Vikram Marwaha, Joint Managing Director, DRRK Foods. “With our world-class infrastructure, strong logistics, and unwavering commitment to quality, we’re ready to be the trusted partner for professional kitchens across India. This expansion isn’t just a business move – it’s a reaffirmation of our legacy and a deeper engagement with India’s culinary future.”
To support its ambitious growth strategy, DRRK Foods is also investing in a new, state-of-the-art processing facility in Madhya Pradesh. This will enhance its production capacity and allow for greater agility in meeting the quality and volume requirements of the B2B foodservice sector, which has been undergoing significant transformation with rising quality benchmarks and demand for dependable supply chains.
Currently exporting over 80 per cent of its premium rice to high-demand markets across the Middle East, Africa, and Southeast Asia – and with growing traction in the US, Europe, and Australia – DRRK Foods is among India’s most respected rice exporters. The company is also expanding its domestic retail footprint via modern trade, e-commerce, and quick commerce platforms, ensuring Crown rice remains easily accessible to quality-conscious Indian households.
As part of its broader growth vision, DRRK Foods aims to scale its overall revenue from the current Rs 1,000+ crore to Rs 2,500 crore by FY27, powered by both international momentum and a renewed domestic focus.
Founded in 1967 by Mahinder Pal, the DRRK Group has evolved from humble beginnings into a global leader in rice manufacturing and exports. With a legacy built on quality, trust, and innovation, the company continues to uphold its mission of enriching lives through world-class basmati rice.
