The innerwear and lifestyle brand extends its association with the actor, who has represented the company since 2016
Innerwear and lifestyle brand Lux Cozi has extended its association with actor Varun Dhawan, retaining him as brand ambassador until 2030.
Dhawan has been associated with the brand since 2016 and will continue to feature in its campaigns as the company seeks to strengthen its presence across consumer segments.
The company said the renewed partnership aligns with its efforts to engage audiences across generations, including younger consumers. Dhawan’s popularity and contemporary image have helped the brand maintain visibility among a wide demographic over the past decade.
Lux Cozi is part of Lux Industries, one of India’s apparel and hosiery manufacturers. The company’s origins date back to 1957, when Giridhari Lal Todi founded Biswanath Hosiery Mills. Lux Industries was incorporated in 1995 and has since expanded its portfolio across innerwear and lifestyle categories.
