Company forays into premium air purification segment amid rising urban pollution concerns
Raj Cooling Systems has onboarded actor Bhagyashree as brand ambassador for its newly launched Kiozy+ premium air purifier range, marking its entry into the wellness and lifestyle segment.
The company said the Kiozy+ collection has been designed to address escalating air pollution levels in Tier 1 cities, particularly during winter months when smog and particulate matter pose significant health risks. The advanced purification system filters dust, allergens, toxins and harmful pollutants to deliver cleaner indoor air across residential and commercial spaces.
Led by entrepreneur Kalpesh Manubhai Ramoliya, Raj Cooling Systems stated that the launch aligns with its strategy to expand beyond cooling appliances into smart, health-focused indoor solutions. Ramoliya said clean air should be regarded as a basic necessity and that Kiozy+ reflects the company’s commitment to innovation and premium living standards.
Bhagyashree said the association underscores the importance of indoor air quality for immunity and overall well-being, adding that the product combines intelligent design with aesthetic appeal to create healthier living environments.
Established in 2006, Raj Cooling Systems is an ISO 9001:2015-certified manufacturer and one of India’s largest air cooler producers, holding more than 80 design patents and over 100 registered trademarks. The company operates extensive manufacturing facilities catering to domestic and international markets.
