Investment spans wellness centres and café businesses, with the investor planning to commit more than Rs 100 crore over five years
Maharashtra-based Arma Capital has invested Rs 10 crore in businesses owned by Hyderabad-based EBG Group, with the investment spread across wellness, food and family-focused consumer businesses. The first phase covers three Carlton Wellness Centres in Mumbai, Bengaluru and Chandigarh, along with franchise partnerships for NATUF Café, Adhira & Appa Café and Chhota Bheem Family Café in Hyderabad, the companies said in a statement on Tuesday.
Arma Capital plans to invest more than Rs 100 crore over the next five years across EBG Group’s existing and upcoming businesses, including Carlton Wellness Centre, Tarzan Nature Retreat, Adhira & Appa Coffee, NATUF Café and Chhota Bheem Café. The companies did not disclose the proposed investment structure or the amount allocated to each business.
The planned capital will be used to expand the brands across Mumbai, Bengaluru, Chandigarh, Hyderabad and Delhi-NCR, according to the statement. The partnership combines direct investment in existing businesses with franchise arrangements for the group’s food and family-focused formats.
“We were looking for businesses that solve everyday consumer needs and have the potential to grow across cities. EBG Group brought together wellness, food and family experience brands under one ecosystem, and that made this partnership a natural fit,” said Arun Jain, founder and managing director, Arma Capital.
For EBG Group, the investment comes as it seeks to expand its portfolio of consumer-facing businesses across categories including wellness and food and beverages. The group also has interests in mobility, healthcare, real estate, technology, lifestyle and social impact.
“Arma Capital’s decision to invest across multiple EBG brands is a testimony to the businesses we have built and the trust they have placed in our long-term vision,” said Irfan Khan, founder and chairman, EBG Group. The companies did not disclose the valuation of the businesses involved in the transaction or the ownership stake acquired by Arma Capital.
