The acquisition gives ITC full ownership of Sproutlife Foods as it expands its packaged foods portfolio through a fast-growing health and nutrition brand
ITC has completed the acquisition of Bengaluru-based Sproutlife Foods, the company behind health and nutrition brand Yoga Bar, after purchasing the remaining 52.5 per cent stake for around Rs 645 crore. The transaction takes ITC’s ownership in Sproutlife to 100 per cent and makes the company a wholly owned subsidiary of the FMCG major.
ITC acquired 13,445 equity shares of Sproutlife through a secondary purchase, according to a stock exchange filing. The transaction was completed on September 28 and was funded entirely through cash. Sproutlife’s business includes nutrition and healthy food products sold under the Yoga Bar brand across digital and physical retail channels.
Sproutlife has expanded rapidly in recent years, with its turnover more than doubling to Rs 452 crore in FY26 from Rs 200 crore in FY25. The company’s revenue stood at Rs 108 crore in FY24, indicating significant growth since ITC first invested in the business in 2023.
ITC first acquired a 39.42 per cent stake in Sproutlife in May 2023 for Rs 175 crore. The company subsequently increased its holding to around 47.5 per cent before acquiring the balance 52.5 per cent stake in the latest transaction, completing its takeover of the Yoga Bar parent.
Yoga Bar has built its business largely through direct-to-consumer and e-commerce channels, while also expanding its presence across physical retail. The brand’s portfolio includes nutrition bars, breakfast products and other health-focused packaged foods, placing Sproutlife within the broader packaged foods and nutrition categories.
The acquisition adds a digital-first consumer brand to ITC’s wider packaged foods portfolio, as established FMCG companies continue to expand into newer food and nutrition categories. The transaction also gives ITC full ownership of a business that has recorded a sharp increase in turnover over the past two financial years.
ITC has also pursued acquisitions in other segments of the packaged foods market. In February 2025, it agreed to acquire Prasuma, which operates the Prasuma and Meatigo brands in the frozen and ready-to-cook food categories. The transaction was structured to be completed over three years.
