The brand’s broader strategy is to build strong regional clusters across South India by expanding beyond metros into high-potential tier 2 cities
Chinese Wok, a desi Chinese quick-service restaurant (QSR) brand from Lenexis Foodworks, has opened its first outlet in Hubli at Inorbit Mall. This marks the brand’s entry into one of North Karnataka’s key commercial and education hubs, known for its growing young population, rising mall culture and increasing preference for organised dining formats.
With this new store, Chinese Wok now operates 36 outlets across Karnataka, including 31 in Bengaluru and a total of 87 outlets in South India. The brand aims to make its popular desi Chinese cuisine more accessible to consumers in emerging cities such as Hubli, it said in a statement.
“Hubli is an important market for us, and we are delighted to open our first store here. Cities like Hubli are seeing rapid growth in organised dining and modern QSR formats. Our expansion into such markets is a key part of our strategy. With the new outlet at Inorbit Mall, we look forward to offering residents of Hubli our signature Desi Chinese flavours along with value, convenience, and a high-quality dining experience,” stated Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks.
South India continues to be a key growth engine for the brand, driven by increasing acceptance of organised QSR dining, strong adoption of food delivery, and high repeat consumption across both metro and Tier-II markets. The brand stated that Karnataka, in particular, has emerged as a key scale-up state beyond metros.
Inorbit Mall records an average footfall of nearly 5,000 visitors on weekdays and around 10,000 visitors on weekends. From this new location, the kitchen will serve multiple brands under Lenexis Foodworks, including Chinese Wok, Big Bowl, and The Momo Co., the statement added.
The new outlet will offer a wide range of popular favourites such as burnt garlic fried rice, hakka noodles, chowmein, kurkure momos, six varieties of sauces, and 12 saver combos. The brand pointed out that the outlet will be open for dine-in, takeaway and delivery.
