Coolberg Diet, the new launch targets mindful, health-focused consumers with a zero-sugar, zero-alcohol malt beverage in Peach & Strawberry flavours
Ghodawat Consumer (GCL), the FMCG arm of the Sanjay Ghodawat Group, has launched Coolberg Diet, India’s first zero-sugar malt beverage. Crafted for modern, health-conscious consumers, the new drink promises a guilt-free refreshment experience and marks a major milestone in the evolution of the country’s non-alcoholic beverage segment.
With fitness-focused buyers steadily moving away from sugary soft drinks, Coolberg Diet offers a flavourful zero-sugar, zero-alcohol alternative designed to complement contemporary wellness-driven lifestyles. Available in Peach and Strawberry flavours, the drink comes in a stylish 330 ml glass bottle priced at ₹109.
Positioned as a “mindful drinking” option, Coolberg Diet contains less than 5 kcal per 100 ml, with zero added sugar and no caffeine, making it appealing to a broad range of consumers — from gym enthusiasts and diabetics to keto-driven and Gen Z wellness seekers.
Salloni Ghodawat, CEO of Ghodawat Consumer Limited, said, “At Ghodawat Consumer Limited, our mission has always been to offer innovative, better-for-you products that align with evolving consumer needs. Coolberg Diet is more than just a beverage; it’s a lifestyle choice for those who want to enjoy flavour and refreshment without compromising on health. As the demand for functional and guilt-free beverages grows, we’re confident that Coolberg Diet will resonate with consumers seeking balance, quality, and a smarter way to enjoy their favourite drink.”
Coolberg Diet enters the market as a category-defining innovation. Its unique formulation — with zero sugar, zero alcohol and no caffeine — offers a safe and refreshing option suitable for all age groups and social occasions. Engineered for all-day consumption, it can be enjoyed straight or used as a base for mocktails and mixers.
The product’s aspirational branding and contemporary glass packaging emphasise its youthful, modern appeal. Its launch strengthens Coolberg’s positioning within an expanding non-alcoholic beverage landscape shaped by demand for cleaner labels, functional benefits, and flavour-led experiences.
Coolberg Diet also taps into rising interest in functional beverages and non-alcoholic beer, offering a sophisticated, wellness-aligned alternative to conventional carbonated drinks. It will soon be available across leading quick commerce platforms, modern trade and general trade outlets.
With this launch, Ghodawat Consumer reinforces its strategy of consumer-centric innovation and high-quality product development as it aims to shape a more mindful beverage culture in India.
Founded in 2003, Ghodawat Consumer — the FMCG arm of the Sanjay Ghodawat Group — markets products under the umbrella brand ‘Star,’ including refined oils, wheat flour, rice, beverages and savoury snacks. Its premium portfolio includes TBH (a real fruit and vegetable snack brand) and Coolberg (India’s leading non-alcoholic beer brand). GCL products are available in over 250,000 outlets across 120 cities, through e-commerce and quick commerce channels, and are exported to more than 17 countries.
