Five-veggie chip blend expands TBH’s clean-label range; new product comes amid rising demand for low-fat, nutrient-rich snacks
Healthy snacking brand To Be Honest (TBH), owned by Ghodawat Consumer or GCL, has introduced a new Mix Veggie Chips range, aiming to tap into India’s fast-growing clean-label snack segment.
India’s healthy snacks market is projected to reach USD 4.95 billion by FY2032, expanding at a CAGR of 8.03 per cent from FY2025, driven by rising lifestyle diseases and a shift towards nutrient-rich, guilt-free snacking options.
GCL, the FMCG arm of the Sanjay Ghodawat Group, said the new product blends the “natural richness and colours” of five vegetables that are golden sweet potato, purple sweet potato, jackfruit, beetroot, and okra, all of which is vacuum-cooked to retain more than 90 per cent of nutrients. The chips contain no palm oil, have 40 per cent less fat, and are seasoned only with rock salt.
“Our mission has always been to empower consumers to make healthier choices without sacrificing on taste. The launch of TBH Mix Veggie Chips is a celebration of nature’s diversity and our commitment to honest, nutritious snacking. We believe that healthy eating should be enjoyable and accessible to all, and this product is a step forward in redefining guilt-free munching for India’s new-age consumers”, said Salloni Ghodawat, CEO, GCL
Priced at Rs 135 for a 60g pack, the product joins TBH’s growing portfolio of 100 per cent real fruit and vegetable snacks with no artificial additives. Since acquiring TBH in 2023, GCL has expanded the brand’s reach across 30 Indian cities and 13 global markets, strengthening both online distribution (Blinkit, Swiggy Instamart) and offline presence at retailers like Nature’s Basket and MagSon.
The product is expected to support TBH’s target of achieving Rs 50 crore in revenue by 2028, backed by GCL’s focus on product innovation and quality positioning in India’s competitive FMCG market.
GCL, founded in 2003, operates under the ‘Star’ umbrella with offerings across oils, atta, rice, beverages, and snacks, and exports to over 17 countries. Its parent, the Sanjay Ghodawat Group, is a diversified conglomerate with interests spanning aviation, consumer products, education, and renewable energy, employing more than 11,000 people globally.
