Nearly 20 per cent of quick commerce chocolate sales happen after 9 PM, making late night a structurally important window
India’s online chocolate segment is scaling rapidly, with its share rising from around 9 per cent in the Calendar Year 2024 to around 13 per cent in CY25 and growing around 65 to 70 per cent year-on-year, surpassing offline growth at around 5 per cent.
A report by Redseer noted that nearly 20 per cent of quick commerce chocolate sales happen after 9 PM, making late night a structurally important window. These purchases are typically unplanned, driven by cravings or small moments of self-reward.
During this time, people are also more willing to spend up to 1.3 times the usual amount in their bid to satisfy their sweet tooth, often choosing higher-value products compared to the rest of the day. In contrast, morning purchases are more planned, usually part of a larger grocery basket, more functional and price-sensitive.
“A large share of quick commerce demand is concentrated in products priced below Rs 200. These are easy-to-buy formats, single bars or small packs that fit naturally into frequent, everyday consumption. Instead of buying larger packs occasionally, consumers are now buying smaller packs more often,” the report added.
The report explained that chocolate is no longer just an occasion-led category; it is increasingly becoming part of everyday consumption, with quick commerce acting as the primary enabler of this change.
India’s over USD 100 billion packaged food and beverages market is projected to expand to around USD 150 billion by 2030. Within this evolving landscape, the quick commerce channel alone is expected to scale from USD 4 billion today to more than USD 25 billion in gross merchandise value (GMV) by 2030.
