The food regulator says several major food businesses have taken corrective measures over allegedly misleading health, nutrition and labelling claims
Mondelez India Foods, the maker of Bournvita and Cadbury products, has withdrawn certain health and nutritional claims related to Bournvita following concerns raised by the Food Safety and Standards Authority of India (FSSAI). The action comes amid a wider regulatory push against food advertisements and labels that could mislead consumers about the nutritional qualities of products.
FSSAI said on Tuesday that several major food businesses had taken corrective measures after receiving notices over claims and labelling practices that allegedly violated food safety regulations.
Mondelez India removed the disputed claims and related advertisements from ecommerce platforms after FSSAI raised concerns over health claims and nutrient comparisons associated with Bournvita.
The latest regulatory action adds to scrutiny of Bournvita, which came under attention in 2023 over its sugar content and nutritional marketing, particularly claims made in advertisements targeting children.
The regulator has intensified enforcement against food businesses whose claims could create an inaccurate impression about the nutritional value, composition or benefits of their products.
Other Food Businesses Face Action
Several other food businesses have also taken corrective measures following notices from FSSAI. Sapiens Labs has withdrawn claims and advertisements identified by the regulator as misleading. Kerala-based Juza Foods has agreed to remove claims concerning immunity, stronger bones and comparative calcium content from its baby-food products.
Vichi Agro Products received a notice over an allegedly misleading trade name. FSSAI said Flipkart subsequently confirmed that the concerned product had been removed from its platform.
“Response from Flipkart was received, wherein the FBO mentioned that he has delisted the product from his platform,” the regulator said.
Amway Removes ‘100%’ Claim
Amway India has removed the term “100%” from its ‘100% Pure Coconut Oil’ packaging and promotional material after FSSAI flagged the claim as misleading.
The company has also discontinued the term “Energy Drink” from its caffeinated XS product range. Amway said the revised packaging would be introduced from the next production cycle in August 2026.
“Amway India submitted a compliance response confirming that it has voluntarily removed the term ‘100%’ from its product packaging and promotional materials in accordance with the FSSAI advisory and confirmed that old stock has been discontinued from sales channels,” the regulator said.
Amway has sought permission to sell existing inventory carrying the earlier “Energy Drink” artwork until the stock is exhausted.
FSSAI Steps Up Enforcement
The latest measures form part of FSSAI’s broader enforcement drive against misleading food advertisements, product claims and labelling violations.
The regulator said that “major food business operators (FBOs) have taken prompt corrective action” following notices issued by the authority.
More than 150 notices have reportedly been issued to food businesses under the drive. Companies named in the regulatory action include Nestlé India, PepsiCo, Coca-Cola India, Abbott India, Red Bull India, Danone India, Monster Energy India, Ferrero India and Kenvue.
