Early heatwave boosts demand outlook for ice creams, curd and dairy beverages; company plans 30 new launches and capacity expansion
As India heads into peak summer with temperatures rising steadily, Mother Dairy said it is preparing for an estimated 30 per cent increase in demand across high-consumption categories such as ice creams, curd and dairy beverages. The dairy major said the combination of an early summer and sustained heat is expected to lift industry volumes, prompting it to scale up operations and distribution readiness ahead of the season.
“With an early onset and a steady rise in temperatures, this year’s summer season looks promising for the industry as a whole. We anticipate upwards of 30% growth across key categories such as ice creams, curd, dairy beverages, etc. and are fully geared to meet this surge with enhanced capacities, a robust cold chain, and early asset mobilisation,” Mother Dairy Deputy Managing Director Jayatheertha Chary said in a statement.
The company, which operates as a wholly owned arm of the National Dairy Development Board, also outlined plans to expand its summer portfolio with nearly 30 new products. These include a dual-format 2-in-1 Matka and Tubs offering, premium cups and cones in new flavours, and a low-calorie ice cream range. Traditional favourites such as Jamun Yoghurt, Shrikhand, and Pista and Rabri variants will also be part of the expanded lineup.
Mother Dairy said it has already rolled out its seasonal marketing campaign alongside the ongoing ICC Men’s T20 World Cup, and will continue brand outreach efforts through the summer months. “We’ve already set the tone for the season with our brand campaign during the ongoing ICC Men’s T20 World Cup, and the momentum will continue through the season as we deepen consumer engagement and strengthen brand relevance across markets,” Chary added.
