The maker of Lay’s, Kurkure and Doritos says the packaging update aims to help consumers make informed choices while reinforcing existing ingredient standards
PepsiCo India has updated the packaging of its snacks portfolio, including Lay’s, Kurkure and Doritos, to prominently display the label ‘No Artificial Flavours or Colours’ as consumers increasingly seek greater transparency around ingredients used in packaged foods.
The company said the packaging refresh is intended to help consumers make more informed decisions at the point of purchase while reaffirming the ingredient profile of products already available in the market.
“Updated packaging across the foods portfolio now clearly highlights ‘No Artificial Flavours or Colours’, enabling consumers to make more informed choices at the point of purchase, without any change to the recipes, taste, or quality they are familiar with,” PepsiCo India said in a statement.
According to the company, its foods portfolio, including Lay’s, Kurkure and Doritos, does not contain artificial colours or flavours. PepsiCo India said this reflects its science-led approach towards product formulation, ingredient selection and quality standards.
“As consumer expectations continue to evolve, PepsiCo India’s approach underscores a simple idea: great taste and transparency can and should go hand in hand,” the company said.
Consumer Preferences Evolve
“With consumer-centricity at its heart, PepsiCo India has prioritised making informed, responsible choices grounded in science and innovation as it evolves its food portfolio,” said PepsiCo India, Chief Marketing Officer, Saakshi Verma Menon.
“What we are doing now is bringing our ingredient story to the forefront, making it easier for consumers to recognise and trust what’s already inside the products they love. In many ways, this also reflects a broader shift in how brands are communicating today, where transparency is not just claimed, but made visible and easy to understand, while continuing to build on the trust consumers place in us,” Menon said.
The packaging update comes weeks after PepsiCo outlined plans to invest up to Rs 5,700 crore in India by 2030. India ranks among the company’s top 13 markets globally.
A significant portion of the planned investment will be used to expand manufacturing capacity for PepsiCo’s foods business in the country, underscoring the company’s long-term growth plans in the market.
