Premiumisation drives growth as India becomes the French spirits giant’s second-largest market after the US
Pernod Ricard India has reported a 6 per cent rise in organic net sales for FY25, underscoring the country’s growing significance as a global growth engine for the French spirits maker. Strong consumer demand and a clear shift towards premium brands were cited as the key drivers behind the performance.
India now contributes 13 per cent of Pernod Ricard’s global net sales, consolidating its position as the company’s second-largest market after the US. Excluding Imperial Blue — sold earlier this year to Tilaknagar Industries for Rs 4,150 crore in cash as part of a global portfolio reshuffle — revenue growth was higher at 8 per cent, reflecting the company’s strategic tilt towards higher-value labels.
Premiumisation continued to power results. Royal Stag posted double-digit growth, while Jameson strengthened its lead as India’s top imported spirit, also emerging as Pernod Ricard’s second-largest market by volume globally.
“India has firmly established itself as a growth engine for the Group, delivering strong and consistent performance year after year. Premiumisation trends remain highly dynamic,” said Alexandre Ricard, chairman and CEO, Pernod Ricard, during the earnings call.
Globally, the company reported margin expansion and stronger cash flows, with analysts highlighting India’s robust contribution. Looking ahead, Pernod Ricard said it would continue to invest in consumer-led innovation and premium portfolio expansion, while advancing its sustainability roadmap, which includes carbon reduction and responsible drinking initiatives.
