Spirits maker expands premium whisky lineup with new single malt in key northern markets
Radico Khaitan on Monday launched a new single malt whisky, Rampur 1943 Virasat, in parts of Uttar Pradesh, Haryana and Delhi, as the Indian spirits maker expands its premium portfolio. The whisky will be priced between Rs 3,500 and Rs 4,500 per bottle.
“With Rampur 1943 Virasat, we wanted to make the artistry of Indian single malts accessible to a broader audience. Every element, from barley to barrel, reflects our commitment to quality and innovation”, said Amar Sinha, the company’s chief operating officer.
The new expression, made from six-row Indian barley, is distilled in redesigned pot stills and matured first in American bourbon barrels before being finished in Ruby Port Pipes. The company said the ageing process, influenced by Rampur’s sharp seasonal temperature swings, adds depth and complexity to the whisky.
Rampur 1943 Virasat is described as full-bodied, opening with vanilla, caramel and toasted oak, followed by malty notes, tropical fruit and a finish of red berries, stewed fruits and spice.
“Rampur 1943 Virasat represents the timeless heritage of our distillery and the enduring passion that defines Indian whisky craftsmanship. It pays tribute to our journey since 1943, a story of authenticity, innovation, and excellence, while inviting whisky lovers to experience India’s heritage in every sip”, said Abhishek Khaitan, Managing Director, Radico Khaitan in a media release.
Radico Khaitan, one of India’s largest IMFL producers, began operations in 1943 and later moved into branded spirits with 8 PM Whisky in 1998. Its portfolio includes Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Magic Moments Vodka and Old Admiral Brandy.
The company operates distilleries in Rampur, Sitapur and Aurangabad and manages 44 bottling units across India. Its brands are sold in over 100 countries.
