The company has rolled out Jumpin one-litre Tetra Pak carton nationwide, which builds on its existing 125 ml and 200 ml offerings
Instant beverage manufacturer Rasna has expanded its ready-to-drink (RTD) fruit beverage portfolio with the nationwide rollout of a new one-litre family pack. The premium fruit beverage builds on Rasna’s existing 125 ml and 200 ml offerings to cater to the growing demand in India for high-fruit-content, vitamin-enriched RTD beverages.
The company is targeting a Rs 1,000 crore share from the overall market size of approximately Rs 30,000 crore. The product will be packed in tetra pak cartons, manufactured in India under the ‘Make in India’ initiative by tetra pak. It will be available across India through channels such as modern trade, ecommerce platforms, quick-commerce platforms and other retail verticals, the company said.
“All the fruits used in Jumpin are sourced and processed in India and the product is packed in safe, high-quality Tetra Pak packaging manufactured in India. We have focused on delivering superior taste, real fruit goodness and essential nutrition, creating a beverage that appeals to modern families while supporting Indian farmers, processors and manufacturing ecosystems,” stated Piruz Khambatta, Group Chairman, Rasna.
The company added that the new Jumpin range has been developed for parents looking for nutritious and convenient beverage choices for their children and busy urban adults seeking vitamin-rich hydration options. The new range is available in litchi, mixed fruit and orange variants.
“Indian consumers are increasingly seeking safe, convenient and high-quality beverage options that fit seamlessly into their daily lives. The launch of Jumpin in the 1-litre Tetra Pak carton reflects this evolving demand, combining all these qualities in a package designed for modern households,” stated Cassio Simões, Managing Director, Tetra Pak South Asia.
The Jumpin one-litre tetra pak carton range is available nationwide at Rs 110. The brand also offers 125 ml single-serve packs priced at Rs 10 and 200 ml tetra pak cartons at Rs 20.
