Ranveer Singh-backed collaboration adds protein cold foam beverages as demand for functional coffee grows in India
Tata Starbucks has expanded its collaboration with SuperYou, introducing a new range of protein-powered beverages across its outlets in India, following strong consumer response to its earlier Protein Cold Foam offering.
Leading the new line-up is the Brown Sugar Cinnamon Oat Iced Shaken Espresso, topped with SuperYou’s Vanilla Protein Cold Foam. Inspired by the personal coffee ritual of actor and entrepreneur Ranveer Singh, the beverage combines hand-shaken espresso with notes of brown sugar and cinnamon, finished with a creamy protein-infused foam.
The launch reflects a growing convergence of coffee culture and functional nutrition in India, as consumers increasingly seek beverages that combine taste with health benefits. The new offerings allow customers to add between 11g and 18g of protein to their drinks, with flavours including vanilla, chocolate and a newly introduced mango cold foam.
Marking the launch, Ranveer Singh stepped behind the counter at a Starbucks outlet, engaging with fans and describing the beverage as “a blockbuster in a glass”. He highlighted the personal significance of coffee rituals, noting that the addition of protein enhances both functionality and customisation.
Adrit Mishra, COO of Tata Starbucks, said the strong uptake of protein cold foam signals a broader shift towards personalised, everyday wellness choices. He added that the collaboration enables customers to make small yet meaningful upgrades to their daily coffee experience, aligning with evolving lifestyle preferences.
Nikunj Biyani, Co-founder of SuperYou, noted that integrating protein into habitual categories like coffee lowers the barrier to adoption, making it easier for consumers to incorporate nutrition into their daily routines.
The expanded menu is now available across more than 500 Starbucks outlets in India as well as through online channels. Seasonal offerings such as the Mango Frappuccino Protein Cold Foam have also been introduced to cater to summer demand.
The move underscores how global café chains are adapting to local consumption trends in India, blending indulgence with functionality to capture a younger, health-conscious audience.
