Rad Beverages unveils Twisted Tails, a concept-driven line of mixers and ready-to-drink beverages crafted with real fruit juices and spices
India’s beverage landscape is getting a daring upgrade with the launch of Twisted Tails, the country’s first concept-driven line of curated mixers and ready-to-drink (RTD) beverages. Crafted with real fruit juices, real spices, and no artificial flavouring, the brand is setting out to transform the way Indians consume and experience drinks.
At its core, Twisted Tails champions the idea of “One for Every Tale”, celebrating the many moods and stories that unfold when people come together. Built for versatility and spontaneity, the drinks are equally enjoyable straight from the bottle, over ice, or as cocktail mixers.
Founded by Radhika Sharda, Raghav Sharda, and Atin Khanna under Rad Beverages, the brand aims to meet the rising demand for premium, flavour-forward, and easy-to-use drink solutions. The launch taps into changing consumer trends, particularly among millennials and Gen Z, who are seeking bold flavours, authenticity, and convenience.
Speaking about the launch, Radhika Sharda, Co-Founder of Rad Beverages, said:“The new Indian consumer doesn’t just want a drink – they want an experience. We saw a gap in the market for mixers made with real juices and spices, convenient yet uncompromising on quality. With Twisted Tails, we wanted to create beverages that don’t just sit on a shelf but spark stories and moments of connection.”
Twisted Tails debuts with four distinctive flavours:
Bizarre – Orange & Coffee: an audacious, unconventional pairing.
Mystical – Vanilla & Caramel: smooth, indulgent, with a touch of mystery.
Uncanny – Cinnamon Clove, Apricot & Peach: nostalgic yet contemporary.
Enigmatic – Tea & Jasmine: floral, refreshing, and adventurous.
Each bottle is priced at Rs 200, making premium experiences accessible while appealing to India’s fast-evolving beverage market.
Raghav Sharda, Co-Founder of Rad Beverages, added:“For us, Twisted Tails was never just about launching another beverage. It was about changing how people think about mixers in India. Whether you’re mixing or sipping straight, Twisted Tails celebrates flavour in a modern, memorable, and original way.”
The products are now available through 10 Nature’s Basket stores in Gurgaon, Mumbai, Bangalore, Pune, and Kolkata, as well as online via Amazon, Blinkit in Punjab, and the brand’s own ecommerce site.
With this launch, Rad Beverages positions Twisted Tails as a premium, playful disruptor, promising to bring “real ingredients, real vibes, and a little twist” to India’s growing cocktail and RTD market.
