Quinoa and chickpea-powered innovation aims to redefine indulgence for health-conscious Indians, with nationwide launch across metros and FMCG plans in pipeline
Wow! Momo, India’s largest homegrown quick service restaurant (QSR) brand, has announced the launch of India’s first gluten-free momos — a first-of-its-kind innovation aimed at health-conscious and gluten-sensitive consumers across the country. Made using a nutritious blend of quinoa and chickpeas, this new range signals a powerful move to make indulgent street-style food more inclusive and mindful.
The gluten-free momos are designed to meet the evolving demands of India’s rapidly growing health-conscious population. According to a recent report, India’s gluten-free food and beverage market is valued at USD 22.25 million and is expected to grow at a CAGR of 13.93%. Wow! Momo’s latest offering taps directly into this trend, offering a high-protein, flavour-rich option for consumers with dietary restrictions, fitness goals, or wellness-driven lifestyles.
Commenting on the innovation, Sagar Daryani, Co-founder and CEO of Wow! Momo Foods, said, “We’ve always seen the momo as more than just a product—it’s an emotion rooted in comfort and culture. With this new gluten-free range, we’re expanding who gets to be part of that experience. It’s our way of saying that indulgence should be for everyone, and that innovation should never exclude. As we scale our presence in QSR, this range also aligns perfectly with our larger vision of delivering healthier, smarter, and more inclusive formats.”
To bring this launch to life, Wow! Momo has teamed up with celebrity chef Ranveer Brar for a digital campaign that underscores the brand’s core belief — that great taste should never come with compromise.
“As a chef, I always say—taste comes first,” said Chef Ranveer Brar. “No matter how healthy or innovative a dish is, if it doesn’t excite your palate, it doesn’t work. That’s what I loved about this campaign. These gluten-free momos from Wow! Momo surprised me — they deliver on flavour, texture, and nostalgia perfectly. The fact that they also include those who usually have to miss out? That’s a win. Great food should never leave anyone out.”
Available initially across 11 major metro cities, the gluten-free momos are part of Wow! Momo’s strategic expansion plan to strengthen its health-forward offerings. The brand also plans to introduce the product in its FMCG-ready-to-eat segment soon, making these inclusive treats more widely available to consumers across India.
This launch isn’t just a culinary addition — it represents a shift in how QSRs view innovation. Traditionally associated with indulgence and convenience, the QSR sector is increasingly leaning into mindful consumption, and Wow! Momo is leading the charge. The move is especially significant in a market like India, where health awareness is soaring and dietary preferences are becoming more nuanced.
Launched in 2008, Wow! Momo Foods today operates over 700 outlets under its portfolio of brands — Wow! Momo, Wow! China, Wow! Chicken, and the recently launched Wow! Kulfi — across more than 70 cities. The company is eyeing aggressive growth, targeting 1,500 stores in 100 cities over the next three years. It is also scaling its FMCG vertical to INR 100 crore and ramping up operations under its HORECA (Hotel/Restaurant/Catering) arm.
As the brand continues to evolve and diversify its offerings, this gluten-free initiative reinforces its commitment to health and happiness. With the health food market gaining momentum and inclusive eating becoming more important than ever, Wow! Momo’s quinoa and chickpea-powered momos may very well be the beginning of a street food revolution — where no one is left out.
