The brand will also implement a controlled localisation framework, allowing 10 to 15 per cent menu adaptation based on regional preferences
The Burger Company, a burger brand, has introduced TBC Pico, the micro-quick service restaurant (QSR) franchise format. With an all-inclusive investment of Rs 7.89 lakh plus taxes and a compact 80 to 100 square feet operational footprint, Pico aims to provide an accessible entry point into India’s booming QSR sector.
Pico eyes to address a critical market gap by offering a complete franchise solution at 60 to 80 per cent lower investment than traditional QSR models. The company has set an ambitious target of establishing 500 Pico outlets across India within the next three years, with franchise allocation following a strictly first-come, first-serve basis.
“By adopting this innovative micro-QSR model, we are able to put the power of our established, profitable burger business into the hands of every ambitious Indian, whether they are a techie in Bangalore dreaming of their own venture or a small-town entrepreneur ready to bring good quality burgers to their community,” highlighted Neelam Singh, Founder and Chief Executive Officer (CEO) of The Burger Company.
As per the official statement, with projected returns of 8 to 12 months and a projected monthly revenue of Rs 3 to 4 lakh, Pico is designed for diverse entrepreneur segments. The comprehensive package includes franchise fee, complete kitchen machinery, billing system and software, branding and fit-outs, initial launch marketing, and training and opening day stock that will enable franchisees to begin operations from day one with no hidden costs.
The brand will also implement a controlled localisation framework, allowing 10 to 15 per cent menu adaptation based on regional preferences while maintaining 85 to 90 per cent standardisation for brand consistency and supply chain efficiency. The adoption comes at an opportune time as India’s QSR market grows at approximately 20 per cent compounded annual growth rate (CAGR), with micro-QSR formats expected to account for 25 to 30 per cent of new QSR openings by 2030.
