Farmer-led brand strengthens its international footprint with a new Dubai hub, expanded US operations, and a unified identity representing India’s regenerative food movement
Two Brothers Organic Farms (TBOF), the farmer-owned regenerative food brand from Bhodani, Maharashtra, has expanded its global footprint with the launch of its Dubai office under its unified international identity — Two Brothers India Farms (TBIF). The move marks a major milestone in the brand’s mission to take authentic, farm-made Indian foods to global consumers while amplifying the voice of Indian farmers.
What began as a return-to-soil journey for co-founders Ajinkya and Satyajit Hange has grown into a nationwide farmer-led movement that has empowered more than 50,000 farmers. Today, TBIF brings together a 5,000-strong farmer community and serves over 600,000 households across 60+ countries. The new identity reflects a simple truth: this movement is no longer about two brothers alone, but the collective story of India’s farmers and their regenerative agricultural heritage.
Alongside its MENA expansion, TBIF has strengthened its US presence with a dedicated warehouse, enabling faster deliveries and deeper market penetration. The brand is also evaluating entry into the UK, driven by a strong Indian diaspora and a mature premium grocery market aligned with TBIF’s values.
Dubai will serve as the launch hub for TBIF’s MENA rollout, with expansion into Saudi Arabia, Kuwait and Qatar planned in phases. Products will debut through Noon, Amazon.ae and select retail and café partnerships such as Wild & The Moon. The launch portfolio will include signature products such as A2 Cultured Ghee, Khapli Flour, Black Mustard Oil, Forest Honey, Gulkand and Jaggery Block, followed by an expanded Phase 2 range. All products are crafted in small batches at TBIF’s Bhodani facility, backed by blockchain-enabled traceability and Halal Asia certification.
Targeting the premium clean-label segment, TBIF expects to reach an MRR of 6 million AED within six months, driven by rising demand for authentic, traceable foods across the UAE and GCC.
Co-founder Ajinkya Hange said the milestone belongs to every farmer who believes real food deserves global recognition. “To see our philosophy resonate worldwide, especially in the MENA region, is deeply humbling. Honest food grown sustainably can connect cultures across borders,” he said.
Satyajit Hange added that as the brand grows internationally, its commitment to regeneration — of soil, livelihoods and trust — remains unwavering. “We want to make farm-made Indian food accessible globally while staying rooted in our purpose of nurturing people, planet and community,” he said.
Javed Tapia, Founder and MD of Clover Infotech, who supports the brand’s global journey, described TBIF as a movement rooted in integrity and community. “When farmers are empowered, the impact extends far beyond agriculture,” he noted.
To commemorate this evolution, TBIF has released a brand film titled From Soil to Soul, capturing its journey, ethos and vision.
From Bhodani to Dubai, the brand continues to grow — rooted in soil, powered by community, and committed to restoring truth and transparency to the global food system.
