Jewellery brand to surpass 120 exclusive showrooms, strengthening its nationwide presence
Kisna Diamond & Gold Jewellery, one of India’s leading jewellery brands, has shared its plans to open over 60 new showrooms across the country this year. This expansion aligns with Kisna’s vision to make high-quality diamond and gold jewellery more accessible while strengthening its presence across metro cities and high-growth tier-2 and tier-3 markets.
With this aggressive expansion, Kisna will extend its reach into key cities like Hyderabad, Kolkata, and Chennai, as well as emerging markets such as Guwahati, Vizag, Rajkot, and Meerut. The brand is also set to establish its footprint in Faridabad, Bhubaneswar, Assam, and Manipur, further cementing its position as a trusted name in the Indian jewellery market. Each new showroom will feature an extensive range of exquisite jewellery, offering customers a seamless and luxurious shopping experience.
India’s jewellery industry is undergoing significant transformation, with evolving consumer preferences, digital innovations, and a rising demand for personalisation. Trends such as colour stone jewellery, station chains, lightweight trousseau sets, and mixing metals are gaining popularity. Despite rising gold prices, demand for gold jewellery remains strong due to its cultural significance. Kisna’s expansion aligns with these market dynamics, offering contemporary and high-quality designs that blend traditional craftsmanship with modern aesthetics.
Parag Shah, CEO of Kisna Diamond & Gold Jewellery, highlighted the significance of this expansion, stating, “We are thrilled to embark on this significant journey, reinforcing Kisna’s legacy of trust, craftsmanship, and innovation. As the demand for premium yet affordable jewellery continues to rise, our expansion will not only cater to evolving consumer preferences but also provide a world-class shopping experience through cutting-edge retail formats and personalised services. By entering new markets, we aim to bring Kisna’s exquisite craftsmanship to a wider audience.”
Kisna is also committed to sustainability and ethical sourcing. The brand exclusively offers naturally sourced diamonds from ethical suppliers, ensuring superior quality and brilliance. Furthermore, Kisna’s Surat manufacturing facility operates on green energy, and the company plants a sapling for every jewellery piece sold.
Currently operating 64 exclusive showrooms and 3,000 shop-in-shop outlets across India, Kisna is on track to surpass 120 showrooms nationwide. The expansion will include modern retail elements such as digital interfaces, personalised consultations, and an immersive in-store experience. Additionally, Kisna is enhancing its omnichannel presence, allowing customers to explore and purchase jewellery seamlessly through its online platform, http://www.kisna.com.
The first phase of showroom openings is set to commence in March, with additional launches planned throughout the year. With this expansion, Kisna is reinforcing its position as a household name in the Indian jewellery industry, blending tradition with contemporary elegance.
