Baskin Robbins has unveiled its latest product range for the summer season, which also taps into the growing trend of snacking.
The brand aims to expand the focus from ice creams as merely dessert options to now include all-day snacking as well. With a delightful array of innovative product categories and irresistible new flavours, Baskin Robbins is poised to elevate the essence of summer.
The company has recorded an impressive 25 per cent growth in FY23-24 across diverse B2B and B2C channels and with its new products as well as multi-channel expansion, is well poised to repeat this robust growth this summer as well.
The brand is introducing two new product formats – Doublet Bars and Ice Cream Funwich. The doublet bar is an indulgent, multi-layered decadent snack available in two variants: Choco Fudge & Raspberry Vanilla. The Ice Cream Funwich presents a delightful combination of creamy butterscotch ice cream sandwiched between crunchy Italian caramel cookies, offering a blend of textures in every bite. The company has also expanded the range of its bite sized Ice Cream Rocks with two exciting new flavours, Caramel Biscuit and Hazelnut.
It currently operates over 900 stores across 280 cities in India and the SAARC region. With sights set on surpassing the milestone of 1000 stores in H2.
Mohit Khattar, CEO of Graviss Foods (master franchisee for Baskin Robbins in India and the region), spoke about how innovation and evolving consumer preferences has encouraged the brand to experiment. He said, “We are excited to lead the charge in revolutionising how consumers enjoy ice cream and helping move the category towards snacking, making it the ultimate go-to treat for every moment. With a steadfast focus on consumer preferences, our latest introductions are not just great as standalone post meal desserts but can be enjoyed anytime of the day. Our understanding of diverse palates ensures that our new offerings resonate with enthusiasts across age groups.”
