Cello World, on Saturday, revealed its unaudited financial results, in which it reported a profit after tax (PAT) of Rs 86 crore for the quarter ended on 30 September 2023.
The company’s revenue from operation stood at Rs 489 crore in the quarter.
According to the company’s Q2 revenue breakup, 66.9 per cent of its business came from consumer ware, followed by writing instruments and moulded furniture and allied products with 16.8 per cent and 16.3 per cent respectively.
Pradeep Rathod, Chairman & Managing Director, Cello World, said, “We are observing an increase in demand coinciding with the festive season. With festive sales moving to Q3FY24, October witnessed strong sales traction across our end markets and product categories.”
“To enhance brand awareness and strengthen brand recall for the brands and sub-brands, we utilise a diverse array of promotional and marketing efforts, including in-shop displays, merchandising, advertisements in print and social media, retail branding and product branding. We plan to increase the brand investments in-order to realize the true sales potential of our product portfolio,” he added.
Cello is in the process of setting up a glassware manufacturing facility in Rajasthan, which is expected to have an installed annual capacity of 20,000 tonnes of glassware per annum. The Company has earmarked a capex of Rs. 250 crore.
