ITC, a diversified conglomerate based in cities, has unveiled its foray into the dairy industry in the state of Jharkhand. Under its ‘Aashirvaad Svasti’ brand, the company will introduce a range of dairy products, including milk, yogurt, cottage cheese (paneer), lassi, and sweet curd (‘mishti doi’) to cater to consumers in Jharkhand, according to an official statement.
Sanjay Singal, the Chief Operating Officer (Dairy and Beverages) at ITC, stated that the company is expanding its dairy offerings into Jharkhand after successfully establishing a strong brand presence in Bihar and West Bengal. He highlighted that the dairy products offered by ITC are unique and innovative, quickly becoming well-known brands in these two states within just five years.
The Aashirvaad Svasti dairy products will be accessible through a network of 2000 general and modern trade outlets throughout Jharkhand.
