Mother Dairy, one of the leading suppliers of milk and milk products on Tuesday said that it will introduce a buffalo milk variety in the Delhi-NCR market, with plans to make this new category a Rs 500 crore brand by March next year, new agency PTI reported.
Mother Dairy supplies 35-36 lakh litres of milk per day in Delhi-NCR and 45-47 lakh litres per day in India. In Delhi-NCR, milk is sold in pouches and at milk booths.
In an interview with PTI on Tuesday, Mother Dairy Managing Director Manish Bandlish stated, “We are launching buffalo milk at Rs 70 per litre.” We are introducing this variant in Delhi-NCR.”
Mother Dairy would supply 50,000-75,000 litres of buffalo milk per day to Delhi-NCR. The milk will be accessible in the market starting this week.
“By March 2025, we aim to reach 2 lakh litres per day. We intend to make the buffalo variant a Rs 500 crore brand in one year. This segment is growing. There is a demand for high-fat milk,” Bandlish said.
According to the Mother Dairy MD, the buffalo milk variety would be available in Uttar Pradesh, Haryana, and Maharashtra over the next few months.
Mother Dairy buffalo milk has 6.5 per cent fat and 9 per cent SNF (Solid Not Fat), giving it a creamier texture and richer flavour profile. Furthermore, the new variety will have A2 protein.
“With evolving consumer preference for rich and creamy milk, that is also versatile in terms of its usage beyond plain drinking, Mother Dairy is introducing yet another species-specific buffalo milk after the great success of cow milk,” he said.
He stated that the firm began producing cow milk 7-8 years ago and has since grown to become the industry leader. “Cow milk contributes 35-40 per cent to our total volumes” .
Bandlish is certain that the new version will “quickly become a household favourite, contributing to the brand’s speciality and expertise of providing species-specific milk variants.”
During the previous fiscal year, Mother Dairy generated around Rs 14,500 crore in revenue, with the dairy business accounting for Rs 11,500 crore.
