A recent poll conducted on Hunch, a social discovery app, sheds light on the rapidly evolving shopping habits of consumers
The fashion industry has experienced a significant paradigm shift, propelled by the digital revolution that has reshaped the way people shop. With a plethora of online platforms now available, buyers and sellers are no longer confined by physical boundaries, marking a pivotal moment in the industry’s evolution. The emergence of online platforms in recent years has highlighted the industry’s dynamic nature, catering specifically to the preferences of Gen Z consumers in the digital realm.
A recent poll conducted on Hunch, a social discovery app, sheds light on the rapidly evolving shopping habits of consumers. ecommerce giants such as Amazon, Myntra and Flipkart collectively command a significant portion of the Gen Z vote, capturing 58.1 per cent of the preferences. Notably, homegrown platforms like Myntra and Flipkart account for 33.2 per cent of the votes, signalling the dominance of local players in India’s fashion ecommerce landscape. These platforms offer tailored experiences to meet the diverse needs of Gen Z shoppers, reflecting their preferences and priorities.
Among the ecommerce behemoths, Amazon emerges as a preferred destination for 24.9 per cent of voters. Factors contributing to its popularity include an extensive range of fashion products, competitive pricing, reliable delivery services, and user-friendly interface. The convenience of finding fashion items alongside other everyday essentials on a single platform further enhances its appeal.
While digital platforms gain traction, traditional avenues such as malls and department stores still retain significance, with 35.5 per cent of voters expressing a preference for retail outlets. Traditional shopping offers immediate product gratification and serves as a social activity, allowing individuals to spend quality time with friends or family while enjoying the ambiance of physical stores.
Social media platforms, particularly Instagram, also play a pivotal role in shaping Gen Z’s fashion choices, with 6.5 per cent of voters citing it as a convenient shopping channel. Fashion influencers on Instagram often showcase trending clothing from various homegrown brands, enabling their audience to easily access similar styles and stay abreast of the latest fashion trends.
The poll results underscore the importance of embracing innovation, personalization, and multi-channel approaches in capturing the attention and loyalty of Generation Z consumers in the rapidly evolving fashion retail landscape. As technology continues to redefine the way people shop, adaptation and agility will be key for industry players seeking to thrive in this ever-changing environment.
[Poll Link: https://link.hunch.in/kt6pb7%5D
