Smartphone maker Realme intends to expand sales in India by 10 per cent this year as it strives to be one of the top five brands in the world, the company’s founder and CEO Sky Li said on Monday. Li, speaking at the launch of Realme 12 Pro Series 5G, said that the company’s expectations from India are high this year, with key growth drivers strategically aligned.
“As we anticipate a resurgent Indian smartphone market in 2024, fuelled by widespread 5G adoption and a focus on value-centric offerings, our goal is a 10 per cent increase in sales within the Indian market. Despite global economic shifts and inflation, we observe Indian consumers actively seeking enhanced value in smartphone deals, showcasing a keen interest in premiumisation,” Li said.
According to Counterpoint Research, realme’s market share in India increased to 14.4% in the third quarter of 2023, up from 13.6 per cent a year earlier.
Under its “Number series” portfolio, the business said its premium smartphone realme 12 Pro Series 5G priced between Rs 25,999 and Rs 26,999, and realme 12 Pro+ 5G priced between Rs 29,999 and Rs 33,999, respectively.
The business created a unique MasterShot Algorithm in partnership with Qualcomm for the realme 12 Pro series 5G.
In Realme 12 Pro+ 5G, a 64MP (megapixel) periscope telephoto camera is incorporated, as are a 32MP Sony IMX 709 telephoto camera, a 50MP Sony IMX 882 main camera, and an 8MP ultra-wide camera.
“Realme’s product lines, including the GT Series for high performance, number series for imaging and design, and C Series for essential functionality, cater to varied needs. Particularly in India, the Number Series, emphasizing photography, stands out as a hot product line. We are committed to increasing research and development investment and introducing technology that resonates with the preferences of the younger generation,” Li said.
