The Baker’s Dozen (TBD), an artisanal bakery brand, has raised Rs 33 Crore in the pre-series A funding round. The investment round, was spearheaded by Wipro Consumer Care – Ventures, Fireside Ventures, Mirabilis Investment Trust and She Capital.
This strategic investment will be channeled towards expanding TBD’s presence beyond metros, targeting growing markets in non-metro and tier-one cities.
A key focus will be on enhancing the mass-premium segment of TBD’s product range, marketing and brand-building initiatives which includes a well-balanced blend of online and offline campaigns, aiming to fortify TBD’s market position and amplify brand visibility.
The brand sets its sights on becoming a 500 crore profitable entity within five years, with plans to challenge the status quo in the Indian bakery industry and make headway into the Middle East market.
Aditi Handa, Co-founder & Head Chef, The Baker’s Dozen comments on the funding: “This investment not only validates our mission to revolutionize the Indian bakery industry but also propels us toward our vision of becoming a global leader in artisanal bakery. Our commitment to blending traditional baking methods with modern, health-conscious innovations is at the heart of our growth strategy. Our journey towards sustainable and innovative bakery solutions continues and we’re excited to expand our reach, bringing our unique bakery products to more customers in India and internationally.”
