Amazon’s 16th Wardrobe Refresh Sale and Myntra’s 22nd End of Reason Sale to redefine fashion shopping with millions of styles, premium brands, and blockbuster discounts starting May 30
India’s fashion ecommerce space is set to witness a stylish showdown as Amazon Fashion and Myntra announce their flagship sales—Amazon’s 16th Wardrobe Refresh Sale (WRS) from May 30 to June 4, and Myntra’s 22nd End of Reason Sale (EORS) from May 31 to June 12. Both platforms are pulling out all the stops to attract millions of shoppers with massive discounts, new launches, and premium brand offerings.
Amazon’s Wardrobe Refresh Sale: Premium Meets Practical
With over 4 lakh+ styles and 1,500+ top brands, Amazon’s 16th edition of WRS promises to be its biggest yet. Shoppers can avail 50–80 per cent off across categories, with highlights including CaratLane fine jewellery, Calvin Klein, GAP, Wildcraft, and new entries like the Gen Z-focussed SERVE and the luxury edit, The Premium Edit.
Nikhil Sinha, Director, Amazon Fashion India, shared, “With this edition, customers can explore a wide range of trendy apparel, premium watches, handbags, sneakers and more—at great value with Amazon’s hallmark trust and convenience.”
Popular brands like BIBA, USPA, Puma, Crocs, Fossil, Titan, and Casio are part of the line-up, along with luggage essentials from Safari’s Genius, Liberty’s Movement, and Wildcraft. For style-savvy shoppers, Amazon’s “Wear it with” feature helps build complete outfits online. Customers can also enjoy same-day delivery on over 4 lakh styles, 10 per cent cashback on prepaid offers, and extra savings via ICICI Bank credit and debit cards.
Myntra’s End of Reason Sale: A Style Carnival from Street to Luxe
Not to be outdone, Myntra’s 22nd EORS brings a massive catalogue of 4 million styles from 10,000+ brands, including 300K new styles debuting this season. Running from May 31 to June 12, EORS caters to fashionistas across urban and emerging cities with top categories including ethnic wear, casuals, western wear, beauty, sneakers, and wedding collections.
New and exclusive launches include Tarun Tahiliani’s luxe pret line OTT, the debut of GAP, and beauty arrivals from Emporio Armani, Elie Saab, and K-18, along with Alia Bhatt x L’Oréal’s latest collection.
Gen Z shoppers can dive into FWD, Myntra’s trend-first section with 200K+ styles from brands like Freakins, Glitchez, Bonkers Corner, and Lulu & Sky. Sneaker drops include icons like adidas Originals Superstar 2, Puma Palermo, and Lotto Leggenda.
Bharath Kumar, Head of Revenue and Growth at Myntra, said, “EORS is more than a sale—it’s a celebration of self-expression and immersive fashion. With each edition, we deepen our relationship with our customers while pushing the boundaries of digital shopping.”
Shoppers can enjoy Myntra Minis for engaging fashion content and unlock exclusive access through VIP passes offering early access, 5 per cent extra off, and limited-time deals such as Midnight Steals and Brand Mania. Fast delivery via M-Now in Bengaluru enables deliveries within 30 minutes for top brands and premium beauty labels like YSL, MAC, Dyson, Olaplex, and Forest Essentials.
As two of India’s largest platforms prepare to battle it out with style and scale, customers can expect a fashion-forward shopping experience like never before. Whether you’re eyeing high-street sneakers or luxury perfumes, minimalist jewellery or wedding-ready lehengas, this dual-sale season promises to be the ultimate wardrobe upgrade.
