Fireside Ventures led the seed funding round, with participation from Blume Ventures, as the startup plans to expand beyond the National Capital Region into Bengaluru and other metro and tier 1 cities
Hyperlocal fresh staples startup Anmasa has raised Rs 30 crore in a seed funding round led by Fireside Ventures, with participation from Blume Ventures, existing investors and select high-net-worth individuals (HNIs), as it looks to expand its neighbourhood manufacturing network across India.
The latest funding takes the company’s total capital raised to Rs 47 crore (approximately USD 5 million). The proceeds will be used to enter Bengaluru and other metro and tier 1 cities, expand neighbourhood manufacturing hubs, strengthen technology infrastructure and hire senior leadership.
Founded by Yatish Talvadia and Shailendra Upadhyay, Anmasa operates neighbourhood micro-manufacturing stores that prepare stone-ground flour, wood-pressed oils and freshly milled spices after customers place orders. The company currently serves customers in Gurugram and Noida, delivering products within 90 minutes.
According to the company, it has recorded 23-fold growth over the past 12 months. It also said around 70 per cent of its direct-to-consumer revenue comes from repeat customers, while most of its stores have achieved positive store-level Ebitda.
“Staples are the most frequently consumed foods in every Indian household, but they have seen very little innovation despite playing such a critical role in everyday nutrition,” said Yatish Talvadia, Founder and Chief Experience Officer, Anmasa.
“We founded Anmasa on the belief that food should adapt to the consumer by manufacturing staples locally after an order is placed, while offering greater freshness, transparency and personalisation. This investment will help us expand that model to more households across India,” Talvadia added.
Ankita, Fireside Ventures, said the firm believes consumer demand for healthier and minimally processed food is creating an opportunity to reshape the staples category.
“Anmasa is uniquely positioned to lead this transformation by controlling the complete value chain, from sourcing to neighbourhood manufacturing and distribution, while ensuring freshness, quality and trust,” Ankita said.
The startup said the new capital will support its next phase of growth as it scales operations beyond the National Capital Region and expands its technology-enabled neighbourhood manufacturing model
