The service offers up to 30-day repayment, Pay in 3 and EMI options embedded at checkout
Flipkart Group, in partnership with PayU Finance, has introduced its pay later service, a new credit offering that gives customers flexible repayment options embedded directly at checkout. The offering is available across Flipkart, Myntra, and Flipkart Minutes and is in line with the company’s goal of building a digital credit infrastructure designed around how India shops.
Flipkart Pay Later gives customers three repayment options: Pay Later, offering upto 30 days for everyday purchases, a Pay in 3 option that splits the cost across three payments and EMI plans ranging from 3 to 12 months for higher-value categories including mobiles, electronics, appliances, and furniture. The offering is suited for high-frequency, lower-value transactions across Flipkart Minutes, fashion, home, beauty, and general merchandise, as well as larger purchases where structured repayment makes access easier.
To power Flipkart Pay Later, Flipkart Finance has kick-started the programme with PayU Finance, the NBFC arm of PayU, as its first lending partner, with additional financial institution partnerships planned as the programme scales. PayU Finance serves as the licensed lender while Flipkart Finance manages customer relationships and credit intelligence.
Affordability remains the core driver of how millions in India engage with digital commerce. For these consumers, aspiration has never been a constraint, access has. As pioneers of easy financing, with Flipkart Pay Later, we are putting a decade of commerce signals to work, building an underwriting model that sees these customers clearly and extends them credit at the moment it matters the most,” stated Vishal Ahuja, Executive Director, Flipkart Finance.
The credit decisions behind Flipkart Pay Later are built on Flipkart Finance’s commerce intelligence, transaction history, purchase patterns and platform behaviour. It is combined with PayU Finance’s lending and risk management capabilities from its financial institution partners.
“As digital commerce continues to evolve, the need for responsible and accessible credit has never been greater. Through our partnership with Flipkart Finance, we are combining technology, data-driven underwriting, and strong risk management to deliver seamless credit experiences at scale,” said Deepak Mendiratta, Chief Executive Officer, PayU Finance.
