Ecommerce platform’s beauty event returns on 6–7 June with 100+ top brands, immersive experiences, and an in-app Glam Up Sale from 6–10 June
Flipkart is set to host the third edition of Glam Up Fest 2025, one of India’s largest beauty and lifestyle events, on 6–7 June at NESCO, Goregaon, Mumbai. With an expected footfall of 6,000+ creators and participation from over 100 leading brands, the two-day event will spotlight everything from K-beauty trends and exclusive brand launches to AI-powered beauty tech and influencer-led experiences.
Some of the major beauty and personal care brands at the fest include HUL, P&G, Minimalist, Honasa, McCaffeine, Himalaya, Bella Vita, and more. Flipkart is positioning the event as a powerful celebration of beauty innovation, content creation, and consumer engagement — all while reinforcing its leadership in K-beauty and digital-first discovery experiences.
The event will feature celebrity sessions, live tutorials, immersive brand zones, and cutting-edge experiences like Virtual Try-On, AI-powered skin diagnostics, and Live Video Commerce, allowing users to interactively explore beauty products before making a purchase.
Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart, commented, “With the third edition of India’s biggest beauty event, Glam Up Fest 2025, we are shaping how beauty is discovered, experienced, and shopped in India. This event reflects our commitment to making beauty more accessible, and to bringing the latest trends — including K-beauty — closer to millions of customers.”
From 6 to 10 June, Flipkart will also host an exclusive in-app Glam Up Sale, giving shoppers nationwide access to limited-time deals, new launches, and curated beauty picks.
As Flipkart continues to evolve as a go-to beauty destination, Glam Up Fest 2025 promises a seamless blend of technology, trust, and trendsetting content, driving deeper brand-consumer connections in the digital age.
