Flipkart Minutes started operations in more than 30 new cities this year, with a strong focus on tier 2 and 3 regions
Fuelled by geographical expansion and deeper engagement across high-demand categories, Flipkart Minutes, the quick commerce arm of Flipkart, has recorded 16-times growth in orders in the second half of the current year (H2 2025) and over 53 million unique visitors this year.
Gen Z led the platform adoption, followed by the student cohort. This was further cemented by soaring customer loyalty, with more than six lakh customers placing a repeat order within seven days, the company stated in an official statement. Flipkart Minutes started operations in more than 30 new cities this year, with a strong focus on tier 2 and 3 regions.
“This year, backed by Flipkart’s robust operational capabilities, we have delivered reliability at scale, earning the deep trust of our customers across the nation. We have witnessed phenomenal engagement, with repeat businesses confirming the critical role Minutes now plays in their lives,” stated Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience, Re-Commerce and Minutes, Flipkart Group.
Demand across 2025 was anchored in essentials such as fruits and vegetables, beverages, dairy, snacks, and home care, which remain the backbone of daily orders. Beauty and personal care emerged as high-growth categories, driven by customers seeking immediate access to grooming and skincare products. The gems and jewellery, premium electronics, home decor and mobiles, among other categories, delivered the strongest performance, with nearly ten-times increase in demand in H2 as compared to H1 of 2025.
Lifestyle and discovery-led segments also continued to expand, such as women’s westerns, men’s ethnic, makeup and personal healthcare, the company pointed out. Repeat-order behaviour is emerging as a key indicator of momentum for Minutes. In leading markets such as Bengaluru, Kolkata, Mumbai, and NCR with customers placing an average of more than five million orders per month, signalling habit formation and deepening trust in the service mode.
